Created in 1989 by Juliette Espinasse Dubois, the July of St Barth brand originally specialized in the creation of hats and bags and Perfumes. For 20 years, Juliette Espinasse Dubois has been sewing shells on her hats from SHELL BEACH, her favorite beach in Saint-Barthélemy where she lived for several years. Passionate about perfumes, from a very young age, she collected fragrances (more than 20,000 bottles today) and quickly became passionate about fashion.

From trip to trip, Juliette finds inspiration through encounters and exchanges on which she feeds. A true creator of happiness and good humor, she dreamed of sharing her design and her creations. It therefore became obvious, since in 2014 she launched a line of perfumes. From a collaboration with the perfumer Jean François Latty (energizing water from Clarins, Givenchy III and Jazz from Yves Saint Laurent), Shell Beach was born, its first exclusive fragrance, a trip to the tropics reminiscent of a fresh, fruity and sensual scent! Decorated Ambassador of Arts and Culture at the Four Seasons Hotel George V (Paris) since 2019, Juliette has been creating perfumes and hats since 1989.

The July Of Saint Barth brand, present in Paris Fashion Week in New York, is a symbol of French elegance.

Maison July of St Barth is a perfume and fashion brand that promotes a French way of life. Perfumer, nose and fashion stylist, Juliette creates made-to-measure jackets for men and women, dresses, hats and leather goods accessories.

An emblematic French brand, July of St Barth is now distributed worldwide and in prestigious places on the Côte d'Azur, Paris, but also in the United States and in Saint-Barthélemy, its island of hearts... The brand participates every year at several fashion shows and events around the world. The brand has thus participated in more than 200 fashion shows between New York, Geneva, San Remo, Milan, Paris, Cannes, Monaco, Grasse...

THE JULY OF ST BARTH ETHICS

July of St Barth and July in Grasse perfumes are “naturconscious, with an eco-responsible approach and environmental awareness.

The perfumes are certified vegan and eco-responsible , without any coloring. Our packaging is designed to respect the environment. In addition to its ecological commitment, the brand is also active with associative and solidarity organizations. When you buy one of our products signed July of St Barth & July in Grasse, you are also helping to support the promotion of environmentally friendly products.

THE “EXCLUSIVE” COLLECTION

The July of St Barth woman promotes the idea of ​​a free woman with a huge hat, on a beach or in a garden, with her children picking flowers for her or collecting small shells for her... Like an exotic invitation, this brand transports to the Caribbean combining art of living and French luxury. In 2017, Juliette launches her new July St Barthelemy collection “Les Exclusifs”. A true ode to French Haute Parfumerie, July of St Barth offers 5 perfumes in which it evokes with its new perfumes all its values, feelings and history and thus reveals bottles with a sought-after design.

The brand continues to develop in France and abroad

In 2017, Juliette launches her new July St Barthelemy collection “Les Exclusifs”. A true ode to French high perfumery, July of St Barth offers 5 perfumes in which it evokes with its new perfumes all its values, its feelings and its history and thus reveals bottles with a sought-after design. In 2018, it was the year of the creation of the Mirifica Perfume with mixed notes of Leather Oud cistus honey... A syrupy and very precious perfume which gave rise to numerous press articles. In 2019, it is the year of the creation of the Parfum Joie Eternelle in collaboration with the famous perfumer Nathalie Feisthauer.

In 2020 & 2021, the July of St Barth brand is present in the windows of Club Amilcar at the Bel Ami hotel (75006 Paris) and the Montalembert hotel (75007 Paris), two emblematic 5-star hotels on the Paris Left Bank. In 2021, July of St Barth is moving into a new Club Amilcar showcase at the Paris Melià Opéra hotel (75002 Paris). The July of St Barth brand organizes several fashion shows in Cannes, Grasse, Paris and even in Luxembourg during Fashion Week!